The old saying, "form follows function” is certainly true here. As with any sign, job #1 is to communicate information. And what information is most important? At a trade show, the company name or logo may be what you need to catch someone’s eye. In a retail showroom or restaurant, customers know where they are, and are most interested in finding a name easily.
With the full-color sublimation process, the offerings are nearly endless. Using white aluminum or plastic, colors are very vibrant and true. On silver or gold metal, there is a color shift, but they still very elegant.
Engraving in plastic is very durable – some materials nearly indestructible. Brass is very nice as well, although rather delicate (and there are some imitation plastics that fool most people.)